five/myspace blunder
The UK’s Channel Five has started putting a special daily news round-up on Myspace. While this has been widely attributed to a desire to hook in the younger demographic the site represents, I can’t help feeling this is just one failing institution reaching out to another in a desperate attempt to save itself from further obscurity. This cringe-worthy promo video featuring Natasha Kaplinsky just about says it all, really:
ITV recently joined Bebo’s OpenMedia project, which makes programmes available online to its members, although that isn’t quite the same as what Five have done – at least Bebo are only showing things they think bored teenagers might potentially watch (like Gossip Girl and Keith Lemon).
When will these people learn that putting things online doesn’t make them better and won’t save them from being rubbish? The internet demands quality content, just like everything else.